Business Digitalization: The Case of Teixits Vicens with the Xpande Digital Program
At Teixits Vicens, we have been weaving stories for generations. Every thread, every design and every piece that leaves our looms is part of a tradition passed down through skilled hands to new generations, keeping the essence of Mallorcan ikat alive.
But like everything that is alive, we also feel the need to evolve.
In recent years, we have seen how the world is changing, how the ways in which people discover, appreciate and purchase products are transforming. And we realised that if we wanted to continue sharing our story, we needed to learn how to tell it in the digital environment as well.
That is where a new chapter began for us.
Advancing our digital transformation with the Xpande Digital programme
At Teixits Vicens, we have always believed in the importance of evolving without losing our essence. As a family business with a long tradition of crafting textiles in Mallorca, we know that combining heritage and future is key to continued growth.
Along this journey, we have had the opportunity to take an important step in our digital transformation thanks to the support of initiatives that boost the competitiveness of SMEs.
We have been beneficiaries of European Funds, whose objective is to strengthen sustainable growth and the competitiveness of SMEs. Thanks to this support, we have launched an Action Plan aimed at improving our competitiveness through digital transformation, online promotion and e-commerce in international markets during 2024/2025.
To achieve this, we have received support from the Xpande Digital Programme of the Mallorca Chamber of Commerce.
An opportunity to grow in the digital environment
Being part of the Xpande Digital programme has meant much more than financial support for us: it has been an opportunity to analyse our online presence, define a clear strategy and move towards new markets.
Programmes like this enable companies such as ours to adapt to an increasingly digital environment, improving key aspects such as visibility, positioning and the ability to reach international customers.
Tradition and digitalisation, hand in hand
At Teixits Vicens, we work every day to preserve the technique of Mallorcan ikat, a handcrafted process that forms part of our identity. Embracing digitalisation does not mean leaving this tradition behind; quite the opposite—it allows us to share it with the world.
Thanks to this momentum, we can strengthen our online presence and bring our textiles to new audiences, always maintaining the value of craftsmanship and respect for traditional processes.
Looking ahead
This Action Plan for 2024/2025 marks a new stage for us. We continue to work towards improvement, innovation and adaptation, with the aim of always offering the highest quality and best experience to our customers, both locally and internationally.
Programmes such as Xpande Digital demonstrate that, with the right support, SMEs can continue to grow sustainably, combining the best of our heritage with the opportunities of the future.
